WHAT IS A COUPON-CODE? A Coupon-Code gives you extra discount! An instant saving on the prices shown online. It could be 10% off everything, or free-carriage or some other offer depending on what’s available at the time. After you have chosen your products from our online shop and are viewing your Cart, you can ring us on 0845 838 0700 and ask for a Coupon-Code. When you enter the code in the Cart, the relevant discount/reduction will be applied and you will see the new lower price.